Nobody wonders what their house is worth at 11am on a Tuesday. They wonder about it on the sofa, on a Sunday night, after a conversation about moving.
It's 9:14pm on a Sunday. Someone who's been half-thinking about selling for a month finally types their postcode into the valuation form on your website. They're not a lead yet. They're a person having a thought.
The form lands in an inbox. Monday morning you're doing the things Monday morning is for — the weekend's viewing feedback, the two chains that wobbled, the vendor who wants to talk about a price reduction. You get to the form at about eleven.
You ring. It goes to voicemail, because they're at work. You leave a message. You try again Tuesday.
By Tuesday, they've had someone round. Not because that agent is better than you — because that agent's automated valuation tool emailed them a number at 9:15pm on Sunday while they were still sitting there thinking about it, and asked if Wednesday evening suited.
You didn't lose that instruction at the appraisal. You lost it in the fourteen hours nobody was awake.
Do this sum with your own numbers rather than ours.
At 9:14pm the assistant gives them a ballpark straight away — a real number from comparable sales, on their actual address, not a "thanks, we'll be in touch".
Then it does the thing a form can't: it asks. When are you thinking of moving? Do you need to buy as well? Have you had anyone else round?
If the answers are good, your phone buzzes on WhatsApp before you've finished the episode. If they're not — someone idly curious, three years out — it's logged and you read it Monday with a coffee, which is exactly the attention it deserves.
And it offers them Wednesday evening, because your diary says Wednesday evening is free.
The ballpark is not your appraisal, and we don't pretend it is. It's an automated estimate from comparable sales — the same class of number they'd get from any portal. Its entire job is to turn a 9pm thought into a booked appointment with you. The valuation that matters is still the one you do standing in their kitchen.
Free account, no card, no sales call. Ten minutes is enough to know whether it's any use to you.
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