Every agency loses the same handful of opportunities in the same handful of ways. Here are four of them, with the arithmetic.
We haven't dressed these up as case studies, because we'd have had to invent them — and inventing customer stories is both a sackable offence in our book and, since the DMCC Act, illegal. So instead: four situations that happen in every agency in the country, what they cost, and what we'd do about them. Judge the product on whether you recognise the problem.
Nobody wonders what their house is worth at 11am on a Tuesday. They wonder about it on the sofa, on a Sunday night, after a conversation about moving.
Read it →A buyer doesn't email their favourite agent. They email whoever has the house — and then whoever has the two houses like it. First reply wins.
Read it →Saturday afternoon is when buyers decide. Saturday afternoon is also, for most agencies, when the phones stop being answered.
Read it →The other two will talk about themselves — their brochures, their database, their fee. Nobody has ever chosen an agent because of a brochure.
Read it →Go and look at the timestamps on last month's enquiries. If most of them landed while your office was shut, you already know which of these applies to you — and the comparison page covers the four realistic ways to fix it, including the ones that aren't us.
Free account, no card, no sales call. Ten minutes is enough to know whether it's any use to you.
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